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$99 Simple Dawn Collection

In celebration of the dress that started it all, we're offering a collection of $99 Simple Dawn Dresses, now crafted of 100% organic cotton.

Explore Our Newest Arrivals

organic cotton
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The Deon Skirt Cabin Plaid

K4.951

A woman wearing a brown and beige plaid dress with a large ruffled collar and three-quarter sleeves, standing in front of a greenhouse background.
A woman stands outdoors in front of a large brick building and manicured garden hedges, wearing a long ruffled-sleeve dress in a light pink and white gingham pattern, holding a brown tote bag and a plaid jacket. She is wearing red ankle boots.
organic cotton
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The Leticia Dress Cabin Plaid

K6.199

Alpaca-fabric
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The Sister Cardigan Forest Flowers

K7.239

Alpaca-fabric
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The Bertha Sweater Sky Flowers

K6.823

regenerative cotton
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The Eloisa Dress Lapis Garden

K6.823

regenerative cotton
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The Eda Top Ivory

K2.663

regenerative cotton
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The Zoey Dress Petites Sienna Morning Glory

K8.278

regenerative cotton
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The Saunders Dress Moss Morning Glory

K5.159