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$99 Simple Dawn Collection

In celebration of the dress that started it all, we're offering a collection of $99 Simple Dawn Dresses, now crafted of 100% organic cotton.

Explore Our Newest Arrivals

Woman in a garden wearing a patterned sweater and gray sweatpants, holding a pink mug.
Woman walking on a street wearing a patterned sweater and white skirt.
Alpaca-fabric
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The Enid Sweater Earl Grey

R 7,750

Person wearing a red sweater holding tall grass in a natural setting
Woman in a red turtleneck sweater holding apples next to a horse in a natural setting
Alpaca-fabric
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The Ingrid Sweater Candy Apple Red

Available in 2 colors

R 5,200

Person wearing a cream sweater with red floral patterns outdoors.
Woman wearing a patterned sweater interacting with a horse outdoors
Alpaca-fabric
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The Francesca Sweater Crimson Heart

R 5,050

Red shoes, white socks, and a floral skirt on a textured surface
Red shoes on a grassy surface
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The Ballerina T-Strap Papavero

Available in 3 colors

R 5,950

Person holding a 'Books are Books' tote bag on a street.
Woman in a floral dress sitting on a taxi bumper with a red building in the background
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The Ballerina T-Strap Mandorla

Available in 3 colors

R 5,950

Person wearing a patterned skirt and beige sweater in a garden setting
Person wearing a patterned skirt and cardigan standing in a garden.
regenerative cotton
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The Lorene Skirt Falling Roses

R 5,200

Person wearing black shoes and gray pinstripe pants on a mosaic tile floor
Black shoes with red soles on a tiled floor
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  • 6
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The Ballerina T-Strap Nero

Available in 3 colors

R 5,950

Woman in a striped sweater holding a mug in a field
Woman leaning on a fence in a field with a scenic view of hills and trees.
Alpaca-fabric
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The Ingrid Sweater Basil

Available in 2 colors

R 5,200

Special Pieces

Designed
Sewn
Knit
Collaborated On
Printed
Sown
Woven
Made
Grown

In Special Ways.