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$99 Simple Dawn Collection

In celebration of the dress that started it all, we're offering a collection of $99 Simple Dawn Dresses, now crafted of 100% organic cotton.

Explore Our Newest Arrivals

Woman wearing a striped dress walking outdoors with blurred background
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The Walter Dress Dusk Stripe

£213

Woman in a green floral and plaid dress standing in front of colorful fabric
organic cotton
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The Judith Dress Linden Picnic Floral

Available in 2 colors

£267

Woman in a pink floral dress standing on a stone path with a brick wall and greenery in the background.
Woman in a pink floral dress standing in front of a building with decorative elements.
regenerative cotton
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The Alessandra Dress Mauve Pressed Petals

Available in 2 colors

£251

Woman in a patterned dress standing next to a vintage car
Woman in a pink checkered dress standing on a paved path with greenery in the background
regenerative cotton
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The Truett Dress Petal Cascade

Available in 2 colors

£251

organic cotton
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The Lysandra Dress Linden Picnic Floral

Available in 2 colors

£282

Woman in a pink dress standing on stone steps with a stone wall background
A woman wearing a speckled pink and white maxi dress with 3/4-sleeves, a square neckline, and a tiered skirt, standing in front of a textured wall.
organic cotton
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The Bianca Dress Speckled Rose

£206

Woman wearing a green checkered dress standing outdoors.
Woman in a green plaid dress standing on a stone path with a dark background
organic cotton
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The Dawn Dress Linden Picnic Floral

Available in 17 colors

£152

Woman wearing a white dress with floral embroidery against a pink wall.
Woman in a white dress walking on a cobblestone street.
organic cotton
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The Ren Dress Ecru

£305