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$99 Simple Dawn Collection

In celebration of the dress that started it all, we're offering a collection of $99 Simple Dawn Dresses, now crafted of 100% organic cotton.

Explore Our Newest Arrivals

organic cotton
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The Inez Dress Bleu Picnic

36,500 RSD

Woman wearing a red and white patterned dress with a forest background
Woman in a red and white striped dress with red trim walking through a lush green garden.
regenerative cotton
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The Antara Dress Strawberry Vine

Available in 2 colors

43,200 RSD

organic cotton
regenerative cotton
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The Giselle Dress Blue Marguerite

Available in 3 colors

29,800 RSD

Woman in a red and white stripe patterned dress standing outdoors with a white fence and trees in the background
Woman in a red and white striped pattern dress standing on a road with greenery and a white fence in the background
regenerative cotton
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The Jodi Dress Strawberry Vine

32,000 RSD

Woman in a floral dress standing on a beach with ocean and mountains in the background
Woman in a floral dress walking along a pier by a body of water with mountains in the background.
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The Rinda Dress Sunflower Sunshine

49,800 RSD

Woman wearing a light blue floral dress outdoors with greenery in the background
Woman in a blue dress with red trim standing in a grassy field with a white fence in the background.
regenerative cotton
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The Griselda Dress Wild Berries

42,000 RSD

Woman in a white patterned dress standing on a dirt path with greenery around
Woman in a light dress with an open back walking on a dirt path surrounded by greenery.
organic cotton
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The Dessa Dress Rose Trellis

38,700 RSD

Woman in a floral dress standing on a beach with ocean and sky in the background
Woman in a floral dress on a beach
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The Sam Dress Sunflower Azure

47,600 RSD