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$99 Simple Dawn Collection

In celebration of the dress that started it all, we're offering a collection of $99 Simple Dawn Dresses, now crafted of 100% organic cotton.

Explore Our Newest Arrivals

Woman in a garden wearing a patterned sweater and gray sweatpants, holding a pink mug.
Woman walking on a street wearing a patterned sweater and white skirt.
Alpaca-fabric
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The Enid Sweater Earl Grey

Rs66,400

White dress with black trim and a black bow, worn by a person on a staircase.
Person wearing a white tiered skirt with black trim in an indoor setting.
organic cotton
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The Darla Skirt Snow

Rs46,200

Woman wearing a green velvet dress standing in front of a window with a dark outdoor view.
Woman wearing a green velvet dress standing in front of a window with a dark background.
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The Candace Dress Laurel

Available in 2 colors

Rs67,900

Woman in a black polka dot top and green skirt standing in a room with a bottle on the floor.
Woman sitting on a couch with floral cushions in a room with green walls.
deadstock
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The Marion Dress Nightfall

Available in 2 colors

Rs66,400

Woman in a white dress with black lace details standing in a room with decorative walls.
Woman in a satin robe with black lace trim holding a glass.
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The Marietta Dress Porcelain

Rs100,500

Woman wearing a beige dress with ruffled sleeves against a textured wall.
Woman in a white dress standing in a room with classical decor
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The Elmira Dress Porcelain

Rs92,800

Woman in a black top and patterned skirt standing indoors.
Woman wearing a black velvet top with floral skirt against a white background
regenerative cotton
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The Ginny Dress Noir Apples

Rs61,700

Person wearing a red sweater holding tall grass in a natural setting
Woman in a red turtleneck sweater holding apples next to a horse in a natural setting
Alpaca-fabric
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The Ingrid Sweater Candy Apple Red

Available in 2 colors

Rs44,700

Special Pieces

Designed
Sewn
Knit
Collaborated On
Printed
Sown
Woven
Made
Grown

In Special Ways.