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$99 Simple Dawn Collection

In celebration of the dress that started it all, we're offering a collection of $99 Simple Dawn Dresses, now crafted of 100% organic cotton.

Woman in a garden wearing a patterned sweater and gray sweatpants, holding a pink mug.

Woman walking on a street wearing a patterned sweater and white skirt.

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The Enid Sweater Earl Grey

$ 8,300

Unit price: per

White dress with black trim and a black bow, worn by a person on a staircase.

Person wearing a white tiered skirt with black trim in an indoor setting.

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The Darla Skirt Snow

$ 5,800

Unit price: per

Woman wearing a green velvet dress standing in front of a window with a dark outdoor view.

Woman wearing a green velvet dress standing in front of a window with a dark background.

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The Candace Dress Laurel

Available in 2 colors

$ 8,500

Unit price: per

Woman in a black polka dot top and green skirt standing in a room with a bottle on the floor.

Woman sitting on a couch with floral cushions in a room with green walls.

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The Marion Dress Nightfall

Available in 2 colors

$ 8,300

Unit price: per

Woman in a white dress with black lace details standing in a room with decorative walls.

Woman in a satin robe with black lace trim holding a glass.

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The Marietta Dress Porcelain

$ 12,600

Unit price: per

Woman wearing a beige dress with ruffled sleeves against a textured wall.

Woman in a white dress standing in a room with classical decor

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The Elmira Dress Porcelain

$ 11,600

Unit price: per

Woman in a black top and patterned skirt standing indoors.

Woman wearing a black velvet top with floral skirt against a white background

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The Ginny Dress Noir Apples

$ 7,700

Unit price: per

Person wearing a red sweater holding tall grass in a natural setting

Woman in a red turtleneck sweater holding apples next to a horse in a natural setting

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The Ingrid Sweater Candy Apple Red

Available in 2 colors

$ 5,600

Unit price: per

Special Pieces

Designed

Sewn

Knit

Collaborated On

Printed

Sown

Woven

Made

Grown

In Special Ways.