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$99 Simple Dawn Collection

In celebration of the dress that started it all, we're offering a collection of $99 Simple Dawn Dresses, now crafted of 100% organic cotton.

Explore Our Newest Arrivals

Woman wearing a white dress with red straps against a natural background
White dress with floral embroidery worn by a person in a natural setting
organic cotton
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The Emma Dress Strawberry Pearl

Rs 17,869

Woman in a blue and red floral dress with a blurred natural background
Woman in a floral dress with orange drawstring standing on a beach.
regenerative cotton
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The Brynne Dress Wild Berries

Available in 7 colors

Rs 16,842

Woman in a white patterned dress standing on a beach with ocean in the background
Close-up of a person wearing a patterned dress with lace details against a blurred natural background.
organic cotton
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The Sanja Dress Rose Trellis

Available in 2 colors

Rs 16,842

Woman wearing a red and white patterned dress with a forest background
Woman in a red and white striped dress with red trim walking through a lush green garden.
regenerative cotton
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The Antara Dress Strawberry Vine

Available in 2 colors

Rs 19,923

Person wearing a light blue button-up shirt over a plaid dress in a natural setting
Light blue denim shirt worn by a person with a blurred natural background
organic cotton
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The Carol Blouse Chambray

Available in 2 colors

Rs 10,167

Person wearing a light blue shirt and checkered skort with a woven bag outdoors.
Person wearing a light blue shirt and striped skort standing in a natural setting with green leaves.
deadstock
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The Jaime Skort Cornflower

Rs 11,707

Woman in a cream checkered dress standing by a body of water with greenery in the background
Woman in a cream patterned dress standing by a lake with mountains in the background
organic cotton
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The Dawn Dress Rose Trellis

Available in 11 colors

Rs 12,734

Woman in a white patterned dress standing on a dirt path with greenery around
Woman in a light dress with an open back walking on a dirt path surrounded by greenery.
organic cotton
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The Dessa Dress Rose Trellis

Rs 17,869