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$99 Simple Dawn Collection

In celebration of the dress that started it all, we're offering a collection of $99 Simple Dawn Dresses, now crafted of 100% organic cotton.

Explore Our Newest Arrivals

Woman in a pink dress standing on stone steps with a stone wall background
A woman wearing a speckled pink and white maxi dress with 3/4-sleeves, a square neckline, and a tiered skirt, standing in front of a textured wall.
organic cotton
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The Bianca Dress Speckled Rose

₭6,393,000

Person wearing a light blue skirt with a brown handbag in front of a wooden door.
Woman in a light blue outfit walking on a street with plants behind her
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The Pippa Skirt Mist

₭5,916,000

Woman wearing a green dress against a colorful wall.
Woman in a green dress walking on a paved path with trees in the background
organic cotton
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The Brynne Dress Moss

Available in 7 colors

₭8,301,000

Woman wearing a light blue dress with smocked bodice and puffed sleeves against a blurred background
Woman in a white dress holding a black bag in front of a store with colorful displays.
organic cotton
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The Judith Dress Mist

₭8,301,000

Woman in a light blue dress standing against a stone wall.
Woman wearing a light blue dress standing against a stone wall.
organic cotton
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The Antara Dress Mist

Available in 2 colors

₭9,255,000

Woman wearing a light blue top with lace details and holding a brown bag.
Woman in a light blue outfit walking in an elegant interior setting with a checkered floor.
organic cotton
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The Tina Blouse Mist

₭4,723,000

Woman wearing a green dress with lace details in an indoor setting
Woman in a green dress walking in an interior setting.
organic cotton
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The Sanja Dress Moss

₭7,824,000

Woman wearing a green dress with lace details in an indoor setting
Woman in a green dress standing on a street with trees in the background
organic cotton
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The Brynne Dress Petites Moss

Available in 6 colors

₭8,301,000