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$99 Simple Dawn Collection

In celebration of the dress that started it all, we're offering a collection of $99 Simple Dawn Dresses, now crafted of 100% organic cotton.

Woman wearing a gray sweater with colorful patches against a stone wall.

Woman walking on a street wearing a patterned sweater and white skirt.

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The Enid Sweater Earl Grey

₸233,900

Unit price: per

Person wearing a red sweater holding tall grass in a natural setting

Woman in a red turtleneck sweater holding apples next to a horse in a natural setting

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The Ingrid Sweater Candy Apple Red

Available in 2 colors

₸157,400

Unit price: per

Person wearing a cream sweater with red floral patterns outdoors.

Woman wearing a patterned sweater interacting with a horse outdoors

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The Francesca Sweater Crimson Heart

₸152,000

Unit price: per

Red shoes, white socks, and a floral skirt on a textured surface

Red shoes on a grassy surface

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The Ballerina T-Strap Papavero

Available in 3 colors

₸179,300

Unit price: per

Person holding a 'Books are Books' tote bag on a street.

Woman in a floral dress sitting on a taxi bumper with a red building in the background

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The Ballerina T-Strap Mandorla

Available in 3 colors

₸179,300

Unit price: per

Person wearing a patterned skirt and beige sweater in a garden setting

Person wearing a patterned skirt and cardigan standing in a garden.

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The Lorene Skirt Falling Roses

₸157,400

Unit price: per

Person wearing black shoes and gray pinstripe pants on a mosaic tile floor

Black shoes with red soles on a tiled floor

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The Ballerina T-Strap Nero

Available in 3 colors

₸179,300

Unit price: per

Woman in a striped sweater holding a mug in a field

Woman leaning on a fence in a field with a scenic view of hills and trees.

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The Ingrid Sweater Basil

Available in 2 colors

₸157,400

Unit price: per

Special Pieces

Designed

Sewn

Knit

Collaborated On

Printed

Sown

Woven

Made

Grown

In Special Ways.