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$99 Simple Dawn Collection

In celebration of the dress that started it all, we're offering a collection of $99 Simple Dawn Dresses, now crafted of 100% organic cotton.

Explore Our Newest Arrivals

Woman wearing a floral dress with puff sleeves against a white background
regenerative cotton
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The Coralia Dress Midnight Mushroom Medley

Available in 2 colors

¥73,500

Woman wearing a white dress with lace details in an outdoor setting
Woman in a white dress sitting and standing in a park with a ru
organic cotton
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The Dawn Dress Alabaster

Available in 14 colors

¥49,500

Woman wearing a light blue floral dress with puffed sleeves.
Woman in a light blue dress sitting outdoors among greenery
organic cotton
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The Ricarda Dress Celeste Bouquet

Available in 2 colors

¥69,500

Woman wearing a floral dress standing next to a tree in an outdoor setting
Woman wearing a floral dress and light blue cardigan in a park setting
regenerative cotton
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The Trisha Dress Aster Fields Navy

¥65,500

Woman in a white dress standing outdoors with greenery and a lake in the background
organic cotton
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The Ricarda Dress Alabaster

Available in 2 colors

¥73,500

Woman wearing a black and white checkered dress with flowers in the background
Woman in a checkered dress standing on a rooftop with buildings in the background
organic cotton
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The Brynne Dress Midnight Picnic

Available in 9 colors

¥65,500

Woman wearing a white blouse with ruffled sleeves and a knit hat, standing outdoors near trees.
woman wearing a white blouse and wide brim hat crossing a road
organic cotton
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The Valentina Blouse Alabaster

Available in 2 colors

¥39,600

Woman in the middle of a street wearing a red ground dress with white florals, a ribbon tie at chest and beige flats
Woman wearing a red ground dress with white florals, a ribbon tie at chest, black flats leaning against a brick wall
regenerative cotton
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The Carlotta Dress Robin Blossom

Available in 2 colors

¥79,500

Special Pieces

Designed
Sewn
Knit
Collaborated On
Printed
Sown
Woven
Made
Grown

In Special Ways.