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$99 Simple Dawn Collection

In celebration of the dress that started it all, we're offering a collection of $99 Simple Dawn Dresses, now crafted of 100% organic cotton.

Explore Our Newest Arrivals

Woman in a garden wearing a patterned sweater and gray sweatpants, holding a pink mug.
Woman walking on a street wearing a patterned sweater and white skirt.
Alpaca-fabric
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The Enid Sweater Earl Grey

¥86,200

White dress with black trim and a black bow, worn by a person on a staircase.
Person wearing a white tiered skirt with black trim in an indoor setting.
organic cotton
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The Darla Skirt Snow

¥60,000

Woman wearing a green velvet dress standing in front of a window with a dark outdoor view.
Woman wearing a green velvet dress standing in front of a window with a dark background.
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The Candace Dress Laurel

Available in 2 colors

¥88,200

Woman in a black polka dot top and green skirt standing in a room with a bottle on the floor.
Woman sitting on a couch with floral cushions in a room with green walls.
deadstock
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The Marion Dress Nightfall

Available in 2 colors

¥86,200

Woman in a white dress with black lace details standing in a room with decorative walls.
Woman in a satin robe with black lace trim holding a glass.
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The Marietta Dress Porcelain

¥130,500

Woman wearing a beige dress with ruffled sleeves against a textured wall.
Woman in a white dress standing in a room with classical decor
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The Elmira Dress Porcelain

¥120,400

Woman in a black top and patterned skirt standing indoors.
Woman wearing a black velvet top with floral skirt against a white background
regenerative cotton
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The Ginny Dress Noir Apples

¥80,200

Person wearing a red sweater holding tall grass in a natural setting
Woman in a red turtleneck sweater holding apples next to a horse in a natural setting
Alpaca-fabric
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The Ingrid Sweater Candy Apple Red

Available in 2 colors

¥58,000

Special Pieces

Grown
Made
Woven
Sown
Printed
Collaborated On
Knit
Sewn
Designed

In Special Ways.