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$99 Simple Dawn Collection

In celebration of the dress that started it all, we're offering a collection of $99 Simple Dawn Dresses, now crafted of 100% organic cotton.

Woman wearing a black and white checkered top with a floral dress, standing against a stone wall.

Woman wearing a black and white checkered top with a floral dress,

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The Fabiola Dress Raven Daisy

¥81,700

Unit price: per

Woman wearing a floral dress with a lace bib against a blurred background

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The Holly Dress Carmine Flanders Poppy

¥71,400

Unit price: per

Woman in a pink floral dress standing against a light blue wall.

Woman in a floral dress standing in a kitchen with pink tiled walls and wooden cabinets.

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The Erin Dress Spring Mushroom Medley

¥79,600

Unit price: per

Woman wearing a floral dress in an indoor setting

Woman in a floral dress standing in a cozy bookstore with bookshelves and tables.

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The Robyn Dress Vintage Bloom

¥75,500

Unit price: per

Woman wearing a floral dress holding a beige coat in an outdoor setting.

Woman in a floral dress walking outdoors on a sidewalk.

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The Vaanya Dress Vintage Bloom

¥61,100

Unit price: per

Woman wearing a blue and white patterned blouse with lace details.

Woman in a dress standing on a modern architectural structure with a pink wall in the background

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The Susy Blouse Meadow Stripe

¥46,800

Unit price: per

Woman in a floral dress holding a yellow bag in front of a building with decorative tiles.

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The Mica Dress Spring Mushroom Medley

¥55,000

Unit price: per

Woman in a long dress holding a green bag and a white cup on a city street.

Woman wearing a patterned dress with a blurred outdoor background

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The Tori Dress Meadow Stripe

¥67,300

Unit price: per