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$99 Simple Dawn Collection

In celebration of the dress that started it all, we're offering a collection of $99 Simple Dawn Dresses, now crafted of 100% organic cotton.

Explore Our Newest Arrivals

Woman wearing a purple floral dress with sunglasses and a beige bag outdoors.
Woman in a long purple dress standing outdoors with scenic background
regenerative cotton
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The Scout Dress Mariposa Lily

¥71,200

Woman in a white dress standing outdoors with greenery in the background
Woman in a white dress standing in a grassy field with greenery in the background
organic cotton
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The Lynne Dress Alabaster

¥81,400

Woman in a polka dot dress holding flowers outdoors
Woman in a polka dot dress holding tropical flowers at an outdoor market.
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The Melissa Dress Azure Dot

¥61,000

Woman wearing a white dress with lace details in a softly blurred indoor setting
Woman wearing a white dress with lace details with a yellow bag on her shoulder
organic cotton
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The Fatima Dress Alabaster

¥75,300

Woman in a purple dress standing under a 'Wishing Well' sign with a mural in the background.
Woman in a purple dress standing under a 'Wishing Well' sign with a mural in the background.
regenerative cotton
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The Delphine Dress Mariposa Lily

¥71,200

Woman in a white lace outfit standing on a beach.
Woman in a white outfit standing on a sandy beach with greenery in the background
organic cotton
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The Marlene Top Alabaster

¥46,700

Person wearing a white lace outfit with a blurred natural background
Woman in a white outfit standing in clear water with greenery in the background
organic cotton
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The Cassia Short Alabaster

Available in 2 colors

¥34,400

Woman in a white polka dot skirt and top walking outdoors.
Woman in a white polka dot dress standing in a lush green garden with palm trees.
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The Edna Skirt Azure Dot

Available in 2 colors

¥54,900