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$99 Simple Dawn Collection

In celebration of the dress that started it all, we're offering a collection of $99 Simple Dawn Dresses, now crafted of 100% organic cotton.

Explore Our Newest Arrivals

Woman wearing a white dress with red straps against a natural background
Video of a woman wearing a white dress with red accents and greenery in the background
organic cotton
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The Emma Dress Strawberry Pearl

¥71,800

Woman in a blue and red floral dress with a blurred natural background
A video of a woman standing on a beach wearing a light blue and red floral dress with red ties
regenerative cotton
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The Brynne Dress Wild Berries

Available in 7 colors

¥67,600

Woman in a white patterned dress standing on a beach with ocean in the background
A video of two women standing in the waves, one in a light blue floral dress and another in a white patterned dress with lace.
organic cotton
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The Sanja Dress Rose Trellis

Available in 2 colors

¥67,600

Woman wearing a red and white patterned dress with a forest background
Video of a woman in a red and white striped dress with red trim, with a close up view of the pattern
regenerative cotton
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The Antara Dress Strawberry Vine

Available in 2 colors

¥80,000

Person wearing a light blue button-up shirt over a plaid dress in a natural setting
Video of a woman wearing a light-blue chambray button down shirt
organic cotton
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The Carol Blouse Chambray

Available in 2 colors

¥40,800

Person wearing a light blue shirt and checkered skort with a woven bag outdoors.
Woman in light blue outfit standing in front of a truck with woven bag in hand
deadstock
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The Jaime Skort Cornflower

¥47,000

Woman in a cream checkered dress standing by a body of water with greenery in the background
Video of a woman standing in the breeze next to a river in a floral patterned dress
organic cotton
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The Dawn Dress Rose Trellis

Available in 11 colors

¥51,100

Woman in a white patterned dress standing on a dirt path with greenery around
organic cotton
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The Dessa Dress Rose Trellis

¥71,800