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$99 Simple Dawn Collection

In celebration of the dress that started it all, we're offering a collection of $99 Simple Dawn Dresses, now crafted of 100% organic cotton.

Explore Our Newest Arrivals

A woman wearing a red and green apple print short-sleeve dress stands in a grassy field with a windmill and cloudy sky in the background, holding a cream knit sweater.
A woman wearing a red and green apple print short-sleeve dress stands in a grassy field, holding a cream knit sweater above her. The sky is blue with some clouds.
regenerative cotton
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The Dawn Dress Apple Harvest

Available in 12 colors

¥40,300

A woman wearing a white long-sleeve bohemian-style blouse with lace trim and a drawstring tie, paired with blue jeans, standing outdoors in front of a dark metal railing and lush green foliage.
A woman wearing a white long-sleeve bohemian-style blouse with lace trim and a drawstring neckline, paired with dark blue pants, set against a blurred green outdoor background.
organic cotton
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The Callie Blouse Alabaster

¥38,200

A woman stands before a grassy field under a blue sky, wearing a red sweater, baggy jeans, red boots, and a white tote bag
A woman stands in a grassy field under a blue sky, wearing a red sweater and baggy blue jeans
Alpaca-fabric
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The Jane Sweater Candy Apple Red

Available in 5 colors

¥54,500

A woman wearing a cozy knit sweater with a Nordic fair isle pattern featuring bunnies, pine trees, and clouds in navy, green, cream, and red, paired with a blue skirt.
A woman viewed from behind wearing a light gray knit sweater with a detailed multicolor Fair Isle yoke featuring red, navy, green, and white patterns, paired with wide-leg blue jeans in an indoor setting with wooden stairs.
Alpaca-fabric
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The Ilara Sweater Woodland Hare

¥74,800

A woman wearing an olive green short-sleeve midi dress with a small white floral print, standing outdoors in front of a garden fence and house. She is holding a green jacket and carrying a black shoulder bag.
A woman wearing a short-sleeve olive green floral dress with a V-neck and waist tie, standing outdoors near water with a blurred house in the background.
regenerative cotton
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The Dawn Dress Pine Foliage

Available in 12 colors

¥40,300

A woman wearing a cream-colored Fair Isle knit cardigan with geometric multicolor patterns, paired with teal trousers, standing outdoors on a paved street with houses in the background.
A model wearing a cream-colored knit cardigan with a multicolor Fair Isle pattern, styled with a white top and green trousers.
Alpaca-fabric
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The Richard Cardigan Dune Fairisle

¥72,800

A woman wearing a brown patterned midi dress with puff sleeves and a sweetheart neckline, photographed outdoors on a cobblestone street.
A woman stands outdoors on a paved path wearing a brown patterned midi dress with long puff sleeves and a sweetheart neckline. She is holding her hair up with both hands and carrying a pink shoulder bag.
regenerative cotton
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The Gabriela Dress Hickory Ditsy

Available in 2 colors

¥80,900

A woman wearing a brown chunky knit sweater and a white skirt stands outdoors near flowering plants and a brick building, carrying a black shoulder bag.
A woman stands outdoors in front of a brick building and greenery, wearing a brown knit sweater and a long white tiered skirt. She is holding a flowering branch and looking upward, with a black railing and building facade behind her.
Alpaca-fabric
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The Jane Sweater Toast

Available in 5 colors

¥54,500