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$99 Simple Dawn Collection

In celebration of the dress that started it all, we're offering a collection of $99 Simple Dawn Dresses, now crafted of 100% organic cotton.

Explore Our Newest Arrivals

Woman wearing a light blue floral dress with puffed sleeves.
Woman in a light blue dress sitting outdoors among greenery
organic cotton
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The Ricarda Dress Celeste Bouquet

¥70,300

Woman wearing a low scoop floral dress holding a mug with a blurred background
Woman in a floral dress standing in a kitchen
regenerative cotton
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The Inez Dress Blush Bouquet

¥66,300

Woman wearing a floral dress standing next to a tree in an outdoor setting
Woman wearing a floral dress and light blue cardigan in a park setting
regenerative cotton
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The Trisha Dress Aster Fields Navy

¥66,300

Woman standing next to a convertible car holding a camera and a cup, wearing a white sweater and striped skirt.
Person wearing a striped skirt and Adidas sneakers against a white wall.
organic cotton
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The Xander Skirt Antique Stripe

¥48,100

Woman wearing a floral dress with puff sleeves against a white background
regenerative cotton
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The Coralia Dress Midnight Mushroom Medley

Available in 2 colors

¥74,300

Woman wearing a striped blouse with lace details in a garden setting
Person in a striped blouse holding a cup, sitting at a table outdoors.
organic cotton
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The Valentina Blouse Antique Stripe

¥40,000

Woman in a floral dress standing outdoors with trees and a bench in the background
Woman wearing a black and white floral dress with a blurred natural background
regenerative cotton
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The Carlotta Dress Aster Fields Navy

Available in 2 colors

¥80,400

Woman in a striped dress standing in a room with a piano and framed pictures on the wall.
Woman wearing a striped dress in a room with framed pictures on the wall.
organic cotton
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The Suki Dress Antique Stripe

¥60,200

Special Pieces

Grown
Made
Woven
Sown
Printed
Collaborated On
Knit
Sewn
Designed

In Special Ways.