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$99 Simple Dawn Collection

In celebration of the dress that started it all, we're offering a collection of $99 Simple Dawn Dresses, now crafted of 100% organic cotton.

Explore Our Newest Arrivals

Person wearing a floral dress holding a yellow checkered bag outdoors
Woman holding a yellow fruit and vegetables with a yellow bag at an outdoor market.
regenerative cotton
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The Natasha Dress Summer Bounty

£297

Woman wearing a floral dress with a blurred natural background
Woman sitting in a car wearing a floral dress and sunglasses
regenerative cotton
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The Scout Dress Summer Bounty

Available in 2 colors

£281

Woman wearing a floral blouse and blue skirt holding a string bag with groceries.
a woman in floral blouse walking on greenery
regenerative cotton
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The Valentina Blouse Summer Bounty

Available in 3 colors

£160

Woman sitting in a car wearing a floral dress and sunglasses
Close-up of a person wearing a floral dress with a blurred background
regenerative cotton
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The Scout Dress Petites Summer Bounty

Available in 2 colors

£281

Woman wearing a floral dress with a green background
Woman in a floral dress and cap standing next to a green structure.
regenerative cotton
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The Dawn Dress Summer Bounty

Available in 9 colors

£160

Woman in a floral dress walking on a dirt path with trees and a car in the background
Woman in a floral dress walking on a dirt path with trees and a car in the background
regenerative cotton
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The Eliza Dress Summer Bounty

£233

Woman wearing a purple floral dress with sunglasses and a beige bag outdoors.
Woman in a long purple dress standing outdoors with scenic background
regenerative cotton
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The Scout Dress Mariposa Lily

Available in 2 colors

£281

Woman in a white dress standing outdoors with greenery in the background
Woman in a white dress standing in a grassy field with greenery in the background
organic cotton
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The Lynne Dress Alabaster

£321