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$99 Simple Dawn Collection

In celebration of the dress that started it all, we're offering a collection of $99 Simple Dawn Dresses, now crafted of 100% organic cotton.

Explore Our Newest Arrivals

Woman wearing a patterned dress with a blurred outdoor background
Woman in a patterned dress standing in a garden with potted plants and a colorful mural.
regenerative cotton
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The Matilde Dress Dotted Plaid

Available in 2 colors

£430

Person wearing a long, patterned skirt with a white top against a textured pink wall.
Woman wearing a white top and blue checkered skirt against a pink wall.
regenerative cotton
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The Mariana Skirt Dotted Plaid

Available in 3 colors

£260

Woman in a light dress standing outdoors with greenery around
Close up shots of the smocked back and front of a light dress
regenerative cotton
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The Jude Dress Dotted Plaid

£430

Woman wearing a white blouse with floral patterns and light blue jeans in a garden setting.
Woman standing in a garden with a colorful building in the background
regenerative cotton
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The Camelia Blouse Dotted Plaid

Available in 2 colors

£215

Woman in a patterned dress standing in a garden with potted plants and a colorful mural.
Woman sitting outdoors with a cat on her lap, wearing a light blue dress.
regenerative cotton
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The Matilde Dress Petites Dotted Plaid

Available in 2 colors

£430

Woman wearing a striped dress walking outdoors with blurred background
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The Walter Dress Dusk Stripe

£300

Woman in a green floral and plaid dress standing in front of colorful fabric
organic cotton
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The Judith Dress Linden Picnic Floral

Available in 2 colors

£375

Woman in a pink floral dress standing on a stone path with a brick wall and greenery in the background.
Woman in a pink floral dress standing in front of a building with decorative elements.
regenerative cotton
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The Alessandra Dress Mauve Pressed Petals

Available in 2 colors

£355