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$99 Simple Dawn Collection

In celebration of the dress that started it all, we're offering a collection of $99 Simple Dawn Dresses, now crafted of 100% organic cotton.

Explore Our Newest Arrivals

Woman wearing a red and green floral dress with a blurred outdoor background
Woman in a floral dress standing in front of a blue wall with plants.
regenerative cotton
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The Dawn Dress Spring Mushroom Medley

Available in 8 colors

£159

Woman wearing a purple top and white skirt standing on a wooden deck.
Woman wearing a beige striped cardigan, white pleated skirt, and carrying a brown bag outdoors.
organic cotton
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The Darby Skirt Alabaster

Available in 2 colors

£199

Woman buttoning up a white blouse with a blurred background
Back shot of a Woman wearing a white blouse with a white skirt in a field
organic cotton
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The Ghita Blouse Pearl

Available in 3 colors

£135

Woman wearing a navy stripe tank top and white shorts standing outdoors with a wooden building and greenery in the background.
Close shot of a person wearing a low scoop tank top with white buttons
regenerative cotton
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The Bridget Tee Navy Stripe

Available in 2 colors

£87

Woman wearing a patterned dress with a blurred outdoor background
Woman in a patterned dress standing in a garden with potted plants and a colorful mural.
regenerative cotton
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The Matilde Dress Dotted Plaid

Available in 2 colors

£318

Person wearing a long, patterned skirt with a white top against a textured pink wall.
Woman wearing a white top and blue checkered skirt against a pink wall.
regenerative cotton
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The Mariana Skirt Dotted Plaid

Available in 3 colors

£191

Woman in a light dress standing outdoors with greenery around
Close up shots of the smocked back and front of a light dress
regenerative cotton
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The Jude Dress Dotted Plaid

£318

Woman wearing a white blouse with floral patterns and light blue jeans in a garden setting.
Woman standing in a garden with a colorful building in the background
regenerative cotton
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The Camelia Blouse Dotted Plaid

Available in 2 colors

£159