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$99 Simple Dawn Collection

In celebration of the dress that started it all, we're offering a collection of $99 Simple Dawn Dresses, now crafted of 100% organic cotton.

Explore Our Newest Arrivals

regenerative cotton
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The Olivia Dress Chamomile Rose Cluster

¥2,800

regenerative cotton
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The Ravenna Dress Cherry Jubilee

¥2,800

organic cotton
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The Yvette Dress Alabaster

¥3,300

organic cotton
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The Tamia Blouse Alabaster

¥2,000

regenerative cotton
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The Emma Dress Eclipse Garden

Available in 2 colors

¥2,550

organic cotton
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The Xander Skirt Alabaster

Available in 2 colors

¥2,200

regenerative cotton
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The Adelia Dress Cream Grape Harvest

Available in 2 colors

¥2,400

regenerative cotton
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The Erin Dress Petites Plum Grape Harvest

Available in 2 colors

¥2,850