Skip to content

Your basket

Your basket is empty

Continue shopping

$99 Simple Dawn Collection

In celebration of the dress that started it all, we're offering a collection of $99 Simple Dawn Dresses, now crafted of 100% organic cotton.

Explore Our Newest Arrivals

Woman in a white dress standing outdoors with greenery in the background
Woman in a white dress standing in a grassy field with greenery in the background
organic cotton
Add To Basket:
  • XS
  • S
  • M
  • L
  • XL

The Lynne Dress Alabaster

CHF 385

Woman in a polka dot dress holding flowers outdoors
Woman in a polka dot dress holding tropical flowers at an outdoor market.
Add To Basket:
  • XS
  • S
  • M
  • L
  • XL
  • XXL

The Melissa Dress Azure Dot

CHF 289

Woman wearing a white dress with lace details in a softly blurred indoor setting
Woman wearing a white dress with lace details with a yellow bag on her shoulder
organic cotton
Add To Basket:
  • XS
  • S
  • M
  • L
  • XL
  • XXL

The Fatima Dress Alabaster

CHF 359

Woman in a floral dress standing outdoors near a stone wall.
Woman in a purple dress standing under a 'Wishing Well' sign with a mural in the background.
regenerative cotton
Add To Basket:
  • XS
  • S
  • M
  • L
  • XL
  • XXL

The Delphine Dress Mariposa Lily

CHF 339

Woman in a white lace outfit standing on a beach.
Woman in a white outfit standing on a sandy beach with greenery in the background
organic cotton
Add To Basket:
  • XS
  • S
  • M
  • L
  • XL
  • XXL

The Marlene Top Alabaster

CHF 225

Person wearing a white lace outfit with a blurred natural background
Woman in a white outfit standing in clear water with greenery in the background
organic cotton
Add To Basket:
  • XS
  • S
  • M
  • L
  • XL
  • XXL

The Cassia Short Alabaster

Available in 2 colors

CHF 165

Woman in a white polka dot skirt and top walking outdoors.
Woman in a white polka dot dress standing in a lush green garden with palm trees.
Add To Basket:
  • 0
  • 2
  • 4
  • 6
  • 8
  • 10
  • 12
  • 14
  • 16

The Edna Skirt Azure Dot

Available in 2 colors

CHF 259

Woman in a white dress with floral patterns sitting on grass outdoors.
Woman in a mini dress standing against a clear glass window
regenerative cotton
Add To Basket:
  • XS
  • S
  • M
  • L
  • XL
  • XXL

The Gracie Dress Cameo Bouquet

CHF 259