Name: The Land Steward Club
Brand: Christy Dawn
SKU: LS200_26

Land Steward Club

A model for
community supported
regeneration

Land Steward Club

A model for
community supported
regeneration

About

Introducing the Land Steward Club:

A chance to invest in healing Mother Earth together. With $200, the cost of a Dawn dress, you can become a member, regenerate a plot of land in Erode, India, and help design a member-exclusive capsule collection. Plus receive gifts and insights.

How it Works

Grow Your Own Dress

Join
Grow
Create
Wear

Become a Member.
Become a Member. Join the community and your membership fee keeps 4,256 sq ft of regenerative cotton farm and the farmers who tend it thriving.

Join

Become a Member.
Become a Member. Join the community and your membership fee keeps 4,256 sq ft of regenerative cotton farm and the farmers who tend it thriving.

Grow

Watch it grow.
Observe in real time as the farmers use healing practices to increase biodiversity, sequester carbon, regenerate the ecosystem, and grow the cotton for our dresses.

Create

Learn how a Dress is Made.
Help Christy design the collection and watch as the cotton your fee helped grow transforms into dresses.

Wear

Add to Your Closet.
Earn $240 in Christy Dawn credit at the end of the season to go towards buying a dress you helped grow

How To Grow Your Own Dress

Sept ’26

Farmers prepare the fields and plant regenerative cotton seeds

Oct ’26

Farmers tend to the growing cotton plants, and you receive monthly updates

Jan ’27

Farmers harvest the regenerative cotton

Mar ’27

The cotton is ginned, spun, and woven into fabric

June ’27

The fabric is sewn into Christy Dawn dresses

Sept ’27

The dresses will be available to add to your closet

346 Plots Available:

Before you check out

As a land steward member you receive an exclusive regenerative tee

Land Stewardship Long Sleeve Tee, available in three colors

Please choose your color and size for the long sleeve tee. Based on unisex sizing.

Farmers’ Salaries

All of the farmers who tend and nurture the land make a living wage. They also have access to health care and receive paid time off.

Herbal Pest Repellents

Using indigenous techniques, farmers create potent mixtures of chillis, garlic, tobacco, neem and ginger to spray pest-infected plants

The Seeds For 5 Pollinator Crops

Farmers plant Marigold and Sunflowers to attract pollinators.

Seeds for 3 Trap Crops

Farmers plant Castor, Sorghum, and Sesbania to attract insects and urge them away from the cotton.

The Seeds for 10 Cover Crops

Farmers plant Blackgram, Greengram, Sunhemp, and Groundnut to increase the biodiversity of the farm, aid in soil regeneration, and diversify their income.

Drip Irrigation

Farmers set up drip irrigation for minimal water wastage and each plant gets the exact amount that it needs.

Compost Bins

Using worms, manure, farm waste and more, the farmers create rich compost to nourish the soil.

Natural Fertilizers

Using native cow manure, neem oil and more, the farmers introduce a diversity of bacteria into the soil.

Worms For The Compost

Worms are the workhorses of the soil — they quickly break down organic matter into rich soil.

Miscellaneous Expenses

Your contribution covers everything on the
farm — even the sugar in the farmers’ tea!

Reciprocity at Every Turn

Gifts included with Land Steward Club Membership

Club Long Sleeve Tee

100% Regenerative cotton tee embroidered with this season’s artwork. Grown from seeds planted in Erode, India, and dyed with mineral dye.

Land Steward Tote

A cotton macrame tote handmade by a community of artisans near the farm.

Club Pin

A pin to celebrate your membership, including this season’s number and cotton plant artwork.

There’s More for Members:

Access To The Farm Journal

Updates from the farm, tips on regenerative living, and behind the scenes on all things
Farm-to-Closet

Design Research Panel

A window into our design process and an opportunity to vote on design decisions for the collection made with the cotton you invested in

Exclusive Access

Early access to pieces made with your input and grown with your investment

Access To The Farm Journal

Updates from the farm, tips on regenerative living, and behind the scenes on all things
Farm-to-Closet

Design Research Panel

A window into our design process and an opportunity to vote on design decisions for the collection made with the cotton you invested in

Exclusive Access

Early access to pieces made with your input and grown with your investment

Featured in:

Calling All Earth Stewards:

Are you a lover of the land?

Do you care about where your clothes come from?

Do you want to support the regeneration of our soils?

Do you love ancestral ways of being?

Do you want to be part of a community that learns together?

Do you want to see climate solutions that work?

Do you love Christy Dawn and want to be part of growing our dresses?

Step into the Regenerative Evolution

Join the Land Steward Club

Your Questions Answered:

The Land Steward Club membership covers the costs of farmers’ salaries, seeds for pollinators, herbal remedies, and cotton plants on over 4000 sq ft of land. As the seeds grow into cotton plants, the members watch it grow, learning about regenerating the land and ourselves along the way. After the cotton harvest, you will follow the cotton as it transforms into fabric and ultimately, dresses. Along with Christy, you will pick the silhouettes, prints, fabrics, and details for a member-exclusive capsule collection. You put your stamp on the dresses your membership helps grow. And then you get it back. Christy Dawn buys the cotton from your plot for a guaranteed $240.

Unlike any other clothing brand, Christy Dawn works directly with our partners at Oshadi Collective to determine the cost of cultivating acreage for regenerative cotton. Then, Christy Dawn pays for all costs upfront, and Christy Dawn dresses are made with the cotton the farm yields. Change is a process, not a product. By setting up the cotton farm like this, farmers have more flexibility to focus on regenerating the ecosystem, and members have the opportunity to deepen their relationship with the land and community growing their clothing.

The Land Stewardship Club is a model of Community Supported Agriculture (CSA) for clothing. In a CSA, the members share the cost of farming the land, and they also share the harvest.

Change is a process, not a product. By setting up the cotton farm as a CSA, farmers have more flexibility to focus on regenerating the ecosystem, and members have the opportunity to deepen their relationship with the land and community growing their clothing.

Nature is self-healing — regenerative farming fosters the plants and soil’s innate ability to build the health and resilience of their ecosystem. By using native seeds and holistic, indigenous farming practices, farmers can revitalize soil and draw down carbon. Regenerative farming not only heals the land’s immediate ecosystem but helps heal Mother Earth from climate change. Christy Dawn has worked with Oshadi Collective for over seven years and has seen firsthand how the soil, plants, community, and we have benefited from regenerative practices.

The Land Steward Club is a new take on the Land Stewardship. After 4 years of inviting the Christy Dawn community to invest in plots of land from the farm, we decided we wanted to go deeper. Like the Land Stewardship, the core of the club is coming together as a community to regenerate the land. But the club goes beyond previous iterations and brings members along the entire journey from farm to closet, allowing for more intimacy and reciprocity. The Club includes more regular updates for members on the Christy Dawn App, member-exclusive merch, and an opportunity to get involved in the design process and help Christy design a dress.

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Land Steward Club

Land Steward Club

About

Introducing the Land Steward Club:

How it Works

Grow Your Own Dress

How To Grow Your Own Dress

346 Plots Available:

Please choose your color and size for the long sleeve tee. Based on unisex sizing.

Reciprocity at Every Turn

Club Long Sleeve Tee

Land Steward Tote

Club Pin

There’s More for Members:

Access To The Farm Journal

Design Research Panel

Exclusive Access

Access To The Farm Journal

Design Research Panel

Exclusive Access

Featured in:

Are you a lover of the land?

Do you care about where your clothes come from?

Do you want to support the regeneration of our soils?

Do you love ancestral ways of being?

Do you want to be part of a community that learns together?

Do you want to see climate solutions that work?

Do you love Christy Dawn and want to be part of growing our dresses?

Join the Land Steward Club

Your Questions Answered:

Availability