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The Fundamentals

Wardrobe basics you'll wear on repeat. Wear as a set or layer as separates. We literally haven't put ours down since summer. Enjoy our Fundamentals collection at 30% OFF for today only!

Explore Our Newest Arrivals

Person wearing a light blue skirt with a brown handbag in front of a wooden door.
Woman in a light blue outfit walking on a street with plants behind her
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The Pippa Skirt Mist

QAR 980

Woman wearing a green dress against a colorful wall.
Woman in a green dress walking on a paved path with trees in the background
organic cotton
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The Brynne Dress Moss

Available in 7 colors

QAR 1.400

Woman wearing a light blue dress with smocked bodice and puffed sleeves against a blurred background
Woman in a white dress holding a black bag in front of a store with colorful displays.
organic cotton
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The Judith Dress Mist

QAR 1.400

Woman in a light blue dress standing against a stone wall.
Woman wearing a light blue dress standing against a stone wall.
organic cotton
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The Antara Dress Mist

Available in 2 colors

QAR 1.550

Woman wearing a light blue top with lace details and holding a brown bag.
Woman in a light blue outfit walking in an elegant interior setting with a checkered floor.
organic cotton
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The Tina Blouse Mist

QAR 780

Woman wearing a green dress with lace details in an indoor setting
Woman in a green dress walking in an interior setting.
organic cotton
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The Sanja Dress Moss

QAR 1.300

Woman wearing a green dress with lace details in an indoor setting
Woman in a green dress standing on a street with trees in the background
organic cotton
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The Brynne Dress Petites Moss

Available in 6 colors

QAR 1.400

Woman wearing a black and white checkered top with a floral dress, standing against a stone wall.
Woman wearing a black and white checkered top with a floral dress,
regenerative cotton
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The Fabiola Dress Raven Daisy

QAR 1.600