Skip to content

Your basket is empty

$99 Simple Dawn Collection

In celebration of the dress that started it all, we're offering a collection of $99 Simple Dawn Dresses, now crafted of 100% organic cotton.

Woman wearing a black and white checkered top with a floral dress, standing against a stone wall.

Woman wearing a black and white checkered top with a floral dress,

Add To Basket:

XS
S
M
L
XL

The Fabiola Dress Raven Daisy

K861,000

Unit price: per

Woman wearing a floral dress with a lace bib against a blurred background

Add To Basket:

XS
S
M
L
XL

The Holly Dress Carmine Flanders Poppy

K753,000

Unit price: per

Woman in a pink floral dress standing against a light blue wall.

Woman in a floral dress standing in a kitchen with pink tiled walls and wooden cabinets.

Add To Basket:

XS
S
M
L
XL
XXL

The Erin Dress Spring Mushroom Medley

K839,000

Unit price: per

Woman wearing a floral dress in an indoor setting

Woman in a floral dress standing in a cozy bookstore with bookshelves and tables.

Add To Basket:

XS
S
M
L
XL

The Robyn Dress Vintage Bloom

K796,000

Unit price: per

Woman wearing a floral dress holding a beige coat in an outdoor setting.

Woman in a floral dress walking outdoors on a sidewalk.

Add To Basket:

XS
S
M
L
XL

The Vaanya Dress Vintage Bloom

K645,000

Unit price: per

Woman wearing a blue and white patterned blouse with lace details.

Woman in a dress standing on a modern architectural structure with a pink wall in the background

Add To Basket:

XS
S
M
L
XL

The Susy Blouse Meadow Stripe

K493,000

Unit price: per

Woman in a floral dress holding a yellow bag in front of a building with decorative tiles.

Add To Basket:

XS
S
M
L
XL

The Mica Dress Spring Mushroom Medley

K580,000

Unit price: per

Woman in a long dress holding a green bag and a white cup on a city street.

Woman wearing a patterned dress with a blurred outdoor background

Add To Basket:

XS
S
M
L
XL

The Tori Dress Meadow Stripe

K710,000

Unit price: per